anywear
anywear
anywear
Brand identity &
Guidelines
Brand identity &
Guidelines
Brand identity &
Guidelines
Design a T-shirt brand that seamlessly transitions from professional wear to casual evening attire, catering to modern working individuals. The brand should prioritize versatility, sustainability, and customization, ensuring that each piece balances sophistication with comfort.
Timeline
Design Brief
Design Brief
Design a T-shirt brand that seamlessly transitions from professional wear to casual evening attire, catering to modern working individuals. The brand should prioritize versatility, sustainability, and customization, ensuring that each piece balances sophistication with comfort.
My Role
Timeline
Tools Used
2 weeks
Brand Designer
Figma, Adobe Suite
Why to focus
on a t-shirt brand?
In 2024, the Global t-shirt
market has reached the value
of $45.52 billion.
It is expected to reach the value of $46.99 in 2025.
In 2024, the t-shirt market in India has reached the value
of $5.1 billion.
It is expected to reach the value of $5.31 in 2025.
Timeline
Why to focus
on a t-shirt brand?
In 2024, the Global t-shirt
market has reached the value
of $45.52 billion.
It is expected to reach the value of $46.99 in 2025.
In 2024, the t-shirt market in India has reached the value
of $5.1 billion.
It is expected to reach the value of $5.31 in 2025.
Competitive Analysis
Competitive Analysis
Current Market Trends
Sustainability
Brands are becoming
eco-conscious, focusing
on sustainability.
Athleisure
Focusing on blending
activewear with the casual styles for daily wear clothing.
Personalization
Customized clothing for a unique look.
Current Market Trends
Sustainability
Brands are becoming eco-conscious, focusing on sustainability.
Athleisure
Focusing on blending activewear with the casual styles for daily wear clothing.
Personalization
Customized clothing for a unique look.
My Role
Timeline
Tools Used
Brand designer
2 weeks
Figma, Adobe Suite
Age group
Age group
Working individuals of age 25-25 years.
Needs
Needs
Comfort wear
Affordable
Easy conversion from formal to casual wear
Minimal designs
Working individuals of age 25-25 years.
Comfort wear
Affordable
Easy conversion from formal to casual wear
Minimal designs
Who are we targeting?
Who are we targeting?
The Brand
“anywear”(any+wear) is a t-shirt brand that understands the dynamic lifestyle of working individuals aged 25-35. We believe you shouldn't have to choose between formal and casual style, so we create versatile t-shirts that allows seamless transition from the office to after-work events. Our designs, crafted with premium fabrics and attention to detail, empower you to express your personal style with confidence and comfort, no matter where your day takes you. Choose anywear and experience the freedom of a wardrobe that adapts to your every need.
Brand Story
To redefine modern workwear by merging casual and formal styles, setting a benchmark for sustainable fashion that adapts to the different lifestyles of professionals.
Brand Vision
Brand Mission
To provide a versatile and eco-friendly t-shirt line that bridges the gap between casual and formal wear, catering to the unique preferences of professionals through customizable and high-quality designs.
To redefine modern workwear by merging casual and formal styles, setting a benchmark for sustainable fashion that adapts to the different lifestyles of professionals.
Brand Vision
Brand Mission
To provide a versatile and eco-friendly t-shirt line that bridges the gap between casual and formal wear, catering to the unique preferences of professionals through customizable and high-quality designs.
Brand Purpose
Brand Purpose
To provide modern professionals with versatile, sustainable and personalized clothing enabling them to express their individuality while focusing on eco-friendly lifestyle.
To provide modern professionals with versatile, sustainable and personalized clothing enabling them to express their individuality while focusing on eco-friendly lifestyle.
Brand Strategy
Offer minimalist designs adaptable to various settings.
Focus on high-quality and eco-friendly fabrics.
Highlighting customization, allowing customers to choose designs.
Building a strong digital presence to engage with a tech-savvy, professional audience through targeted marketing.
Brand Strategy
Offer minimalist designs adaptable to various settings.
Focus on high-quality and eco-friendly fabrics.
Highlighting customization, allowing customers to choose designs.
Building a strong digital presence to engage with a tech-savvy, professional audience through targeted marketing.
Brand Values
Brand Values
Commitment to eco-friendly materials and ethical production practices.
Commitment to eco-friendly materials and ethical production practices.
Versatility
Versatility
Sustainability
Sustainability
Designs that adapt to both casual and formal settings effortlessly.
Designs that adapt to both casual and formal settings effortlessly.
Continuously evolving to meet the needs of modern professionals.
Innovation
Continuously evolving to meet the needs of modern professionals.
Innovation
Price
Low
High
Feminine
Masculine
Entry level
Retired
Target Audience
Modern
Traditional
Bold
Reserved
Bright
Neutral
Style
Brand Positioning
Brand Positioning
Price
Low
High
Target Audience
Masculine
Feminine
Entry level
Retired
Modern
Traditional
Bold
Reserved
Bright
Neutral
Style
Brand Logo
Brand Logo
Logo Ideations
Logo Ideations
Started off with presenting the brand with help of a t-shirt icon.
Representing the casual and formal wear as different dimensions using two 2 t-shirts facing each other.
Depicting the t-shirts with the help of arrows with stroke and filled to represent casual and formal clothing.
Logo Story
Started off with presenting the brand with help of a t-shirt icon.
Representing the casual and formal wear as different dimensions using two 2 t-shirts facing each other.
Depicting the t-shirts with the help of arrows with stroke and filled to represent casual and formal clothing.
Logo Story
anywear
Primary Logo
Brand Logo
Brand Logo
anywear
Primary Logo
anywear
Primary Logo
anywear
x
a
x/2
The logo must have a clear space equal to x round all sides of the logo for breathe and visibility, where x is the square shape around letter “a” from the word anywear.
Clear Space
The logo must have a clear space equal to x round all sides of the logo for breathe and visibility, where x is the square shape around letter “a” from the word anywear.
anywear
x
a
x/2
Clear Space
Logo Misuses
Horizontal skewing
Vertical skewing
Rotation
Changing brand colours
Using stokes
anywear
Changing font
Horizontal skewing
Vertical skewing
Rotation
Changing brand
colours
Using stokes
anywear
Changing font
Logo Misuses
Brand Colours
Brand Colours
Hex code-FFFEF1
Red-255 Green-254 Blue-241
Ivory Tint
Midnight Green
Hex code-0C3D48
Red-12 Green-61 Blue-72
Celadon Green
Hex code-A8D89A
Red-168 Green-216 Blue-154
Primary Colour Palette
Accent Colours
Light Sky Blue
Hex code-93D2FF
Red-147 Green-210 Blue-255
Giants Orange
Hex code-F26336
Red-242 Green-99 Blue-54
2 colour pairing
Colour pairing is done according to the contrast checker for clear visibility
3 colour pairing
2 colour pairing
3 colour pairing
Typography
Safiro
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890@#$%()!
Inter
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890@#$%()!
Safiro
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890@#$%()!
Inter
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890@#$%()!
Brand colours
Brand Elements
Brand Elements
Brand Pattern
Brand Pattern
Brand Application
Brand Application
My Learnings
Setting up and maintaining visual language
Branding process from scratch to the brand launching
Market study according to the audience
Brand usage and promotion
My Learnings
Setting up and maintaining visual language
Branding process from scratch to the brand launching
Market study according to the audience
Brand usage and promotion
Brand Story
“anywear”(any+wear) is a t-shirt brand that understands the dynamic lifestyle of working individuals aged 25-35. We believe you shouldn't have to choose between formal and casual style, so we create versatile t-shirts that allows seamless transition from the office to after-work events. Our designs, crafted with premium fabrics and attention to detail, empower you to express your personal style with confidence and comfort, no matter where your day takes you. Choose anywear and experience the freedom of a wardrobe that adapts to your every need.
Brand colours
Red-168 Green-216 Blue-154
Celadon Green
Hex code-A8D89A
Red-255 Green-254 Blue-241
Hex code-FFFEF1
Ivory Tint
Red-12 Green-61 Blue-72
Midnight Green
Hex code-0C3D48
Accent colours
Giants Orange
Light Sky Blue
Hex code-F26336
Hex code-93D2FF
Red-242 Green-99 Blue-54
Red-147 Green-210 Blue-255